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About Me

UX Designer with 13+ years of experience across Design and Business Analytics functions. Worked on B2B apps, internal enterprise apps and dashboards. Primarily focused on User Research, Information Architecture and UI Design.

In earlier roles, I managed multiple ad-hoc research projects across organizations to provide ways to identify areas of improvement for marketing and customer service functions. I also managed end-to-end lifecycle of 4+ dashboards.

I bring to table my business acumen, problem-solving skills with a keen eye for detail and love for design, which I have developed over the course of my career in Business Analyst and Designer roles.

On personal front,  I am AV buff (Movies, Series, Documentaries) and love being on the stage - Dance, sing or just be the host!

Design Toolkit

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Sketch
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Adobe XD
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Axure RP
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Figma

Skills

  • Design Thinking Process

  • Agile Implementation

  • Requirement Gathering

  • User Research & Synthesis

  • User Journey Mapping

  • User Personas

  • Empathy Maps

  • Storyboarding

  • Wireframing and Prototyping

  • Usability Testing

  • Market Research

  • Business Analysis

  • Stakeholder Management

  • Project Planning

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